After our client interaction, we sketch, research, and refine until we come up with two to three different design solutions to present. We love leaving a meeting or ending a call with lots of material, but not the exact design solution. During the custom process, our first task at hand is to listen to the client’s story and vision. For our retail stationery line, it’s creating something that is engaging and supportive of our visual voice.Ĭustom: Our business was started on creating custom solutions for our clients, and this is where our passion still remains today. For our custom designs, our challenge is bringing stories to life on paper. Work started coming in from across the country, and one employee has since turned into over twenty! And now that we are in our tenth year, you could say that we have two businesses camouflaged as one – the custom invitations and graphic design side that our business was built on and now the retail stationery side. In 2006, I returned to the Midwest for a beau (turned husband) and upon my arrival, I quickly started Cheree Berry Paper in my apartment.
It was at KS that I really fostered my love for paper, helping to create the company’s wedding stationery line with Crane & Co. Shortly after, I landed a position at the fashion company Kate Spade. With a BFA in hand from Washington University, I moved to NYC for my first design job at the graphic design powerhouse, Pentagram.
Fast forward to college, I chose graphic design as my major. Visiting the Hallmark store was a treasured outing –there was just never enough time to open all of those cards. Take it away, Cheree! – Megan Sohįrom Cheree: My love of all things paper started as a child. There’s something so incredible about seeing a small business started by one designer turn into a team of 20 employees over the course of 10 years! We’ve admired the work of Cheree from Cheree Berry Paper for every single one of those 10 years, and we’re beyond thrilled to welcome her to our newest installment of Behind the Stationery! Balancing her signature custom work with the retail stationery side of her business, Cheree shares about her team’s design process for both kinds of work and how they maintain that Cheree Berry touch.
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